UBC’s annual Apple Festival needed a refresh. We wanted to market the festival to an entirely new audience – one that showed no interest in organic, local and heirloom apples. So we drew interest by reflecting the look and feel (and sound) of the apple’s technological namesake.

Involvement:

  • Helped organize, shoot and place the OOH/guerilla materials

Senior Art Director: Chris Moore
Junior Art Director: Craig Fleisch
Copywriter: Greg Kieltyka