Use data just because you can. The internet is filled with all kinds of fun, ridiculous, pointless, absurd and totally weird stuff. With Unlimited Data, download absolutely anything you’re interested in without even thinking. Use your phone to watch silly cat videos, watch grass growing live or even toss Raccoons through the air just because you can. The campaign included TV, radio, OOH, print and online banners.

Creative Director: Mia Thomsett / Addie Gillespie
Art Director: Craig Fleisch
Copywriters: Jeff Shorkey, Bryan Loewen