Breathe Easy

Project | In a group of three or four create, install, and document a temporary large-scale typographic phrase of your choosing. The selection of text, location, and material(s) are three variable elements that will serve to communicate and enforce your message, and should be chosen carefully.

Approach | Our group decided to shoot a video outside Emily Carr University in the designated smoking area to poke fun at smoking. Our phrase was ‘breathe easy’ and the type was composed of used cigarettes.

Music by Peter. Bjorn & John
Song: Young Folks

• http://www.youtube.com/watch?v=Q5scQ6xTW94
• Final Cut pro, Photoshop
• 2012